Gartner Research

Market Insight: Enterprise Personality Profiles Drive Unified Workspaces and Optimized Device Choices

Published: 18 June 2018

ID: G00361760

Analyst(s): Annette Jump , Ranjit Atwal , Lillian Tay

Summary

Enterprise personality profiles can provide insight when segmenting businesses more likely to adopt unified workspaces. Technology product marketing leaders can use these profiles to assess unified workspace uptake and how businesses can make better device choices.

Table Of Contents

Analysis

  • Understanding the Enterprise Profile
  • Gartner's Psychographic Enterprise Personality Profiles
  • Matching Gartner's Enterprise Personality Profiles to Unified Workspace Adoption
  • Enterprise Profiles Enable a Different Device Choice Model

Background and Context

  • Integrate People, Places and Products

The Impact

  • Resegment Market for Unified Workspaces and Optimized Devices

Conclusion

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