Gartner Research

Market Guide for Unified Price, Promotion and Markdown Optimization Applications, 2018

Published: 20 June 2018

ID: G00331879

Analyst(s): Robert Hetu , Kelsie Marian


Aggressive, comprehensive and brand-right pricing strategies supporting unified commerce are a capability gap for many retailers. Retail CIOs can use this research for insight into the UPMMO technology market and associated vendors to deploy algorithmically driven, real-time, cross-channel pricing.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

Representative Vendors

  • Vendor Profiles
    • Advanced Pricing Logic
    • Blue Yonder
    • Clear Demand
    • Daisy Intelligence
    • Dunnhumby
    • Dunnhumby (Aptaris)
    • Engage3
    • First Insight
    • IBM
    • JDA
    • NTT DATA
    • Opalytics
    • Oracle
    • Periscope By McKinsey
    • Retail Express
    • Revionics
    • Rubikloud
    • SAP
    • SAS
    • SO1

Market Recommendations

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