Gartner Research

Market Guide for Unified Price, Promotion and Markdown Optimization Applications, 2018

Published: 20 June 2018

ID: G00331879

Analyst(s): Robert Hetu , Kelsie Marian

Summary

Aggressive, comprehensive and brand-right pricing strategies supporting unified commerce are a capability gap for many retailers. Retail CIOs can use this research for insight into the UPMMO technology market and associated vendors to deploy algorithmically driven, real-time, cross-channel pricing.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

Representative Vendors

  • Vendor Profiles
    • Advanced Pricing Logic
    • Blue Yonder
    • Clear Demand
    • Daisy Intelligence
    • Dunnhumby
    • Dunnhumby (Aptaris)
    • Engage3
    • First Insight
    • IBM
    • JDA
    • NTT DATA
    • Opalytics
    • Oracle
    • Periscope By McKinsey
    • Retail Express
    • Revionics
    • Rubikloud
    • SAP
    • SAS
    • SO1

Market Recommendations

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.