Gartner Research

Market Insight: Voice AI in Higher Education Is an Opportunity for VPA Device Vendors

Published: 21 June 2018

ID: G00351946

Analyst(s): Meike Escherich , Werner Goertz , Annette Jump


Higher education institutions attract enrollment by offering students lifestyle experiences and curricula based on voice-enabled AI. Technology product management leaders selling VPA devices to colleges, faculty and students should develop partnerships that monetize the learning experience.

Table Of Contents


  • Higher Education Institutions Are Engaging Students Using Voice AIs
  • U.S. Higher Education Represents a TAM of 12 Million Units by 2021
  • Voice AI Is Capturing Student, Faculty and IT Spending
  • Students Are Early Adopters of VPAs

Background and Context

The Impact

  • Understanding Higher Education AI Strategies Drives Your Product Feature Definition
    • Case Study 1: Voice Interfaces Positively Impact Student Engagement
    • Case Study 2: Building Campus Communities Increases Affinity
  • LMS Providers Seek Digital Partnerships With Personal Technology Providers
  • Digital Business Impact Outweighs Technology Impact


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