Gartner Research

How to Tell the Financial Story of Digital Business

Published: 21 June 2018

ID: G00350719

Analyst(s): James Anderson , Kurt Potter

Summary

Successful digital business transformation requires financial and economic narratives to capture the imagination of strategic stakeholders. This research provides sample metrics and narratives that CIOs can use to launch their next round of digital business initiatives.

Table Of Contents

Analysis

  • Accounting Narratives and Metrics
    • Baseline the Current and Future IT Spending as a Percentage of Revenue
    • Pick a Quartile or New Industry for IT Spending Levels
    • Expect Higher IT Spending and Revenue per Employee
    • Digital IT Spending: Above and Below the Line and in COGS
  • Financial Narratives and Metrics
    • Important IT Spending Portfolios and Scenarios
    • Run, Grow and Transform the Business IT Spending Portfolio
  • Economic Narratives and Metrics
    • IT Spending Levels on Digitization
    • Revenue Expectations From Digital Business Transformation

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client