Gartner Research

How to Tell the Financial Story of Digital Business

Published: 21 June 2018

ID: G00350719

Analyst(s): James Anderson , Kurt Potter


Successful digital business transformation requires financial and economic narratives to capture the imagination of strategic stakeholders. This research provides sample metrics and narratives that CIOs can use to launch their next round of digital business initiatives.

Table Of Contents


  • Accounting Narratives and Metrics
    • Baseline the Current and Future IT Spending as a Percentage of Revenue
    • Pick a Quartile or New Industry for IT Spending Levels
    • Expect Higher IT Spending and Revenue per Employee
    • Digital IT Spending: Above and Below the Line and in COGS
  • Financial Narratives and Metrics
    • Important IT Spending Portfolios and Scenarios
    • Run, Grow and Transform the Business IT Spending Portfolio
  • Economic Narratives and Metrics
    • IT Spending Levels on Digitization
    • Revenue Expectations From Digital Business Transformation

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