Gartner Research

Improving Market Insights’ Communication With IT

Published: 12 June 2018

ID: G00702366

Analyst(s): Market Insights and Analytics Research Team


Market insights leaders must effectively communicate with IT to meet their data and technology needs. By fostering collaboration with IT, market insights can increase digital and data efficiency, which improves its overall impact on the organization.

Table Of Contents

Treat IT as a Consultative Function

Co-Design a Technology Map to Improve Collaboration

Formalize a Process for Low-Risk IT Projects

Lighthouse Qualification Criteria

Implement Shared Metrics

Table 1: Metrics for MI and IT


About This Research

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.