Gartner Research

Improving Market Insights’ Communication With IT

Published: 12 June 2018

ID: G00702366

Analyst(s): Market Insights and Analytics Research Team

Summary

Market insights leaders must effectively communicate with IT to meet their data and technology needs. By fostering collaboration with IT, market insights can increase digital and data efficiency, which improves its overall impact on the organization.

Table Of Contents

Treat IT as a Consultative Function

Co-Design a Technology Map to Improve Collaboration

Formalize a Process for Low-Risk IT Projects

Lighthouse Qualification Criteria

Implement Shared Metrics

Table 1: Metrics for MI and IT

Conclusion

About This Research

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