Gartner Research

Small Business Research: Owner Values Versus Consumer Values

Published: 12 June 2018

ID: G00367920

Analyst(s): Marketing Research Team


Understanding small business owners means realizing owners and consumers differ, even on the types of values they hold. By identifying how owner values vary from their consumer counterparts, marketers can create effective communications that really resonate with owners.

Table Of Contents

More Detail

Table 1: Top Values of Small Business Owners Versus Consumers

Table 2: Difference in Values Between Small Business Owners and Consumers

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