Published: 25 September 2017
Analyst(s): Marketing Research Team
With 66% of small business owners using at least one of the “big three” social networks (Facebook, Twitter, and LinkedIn), social media is an enticing channel for marketers. However, to effectively connect with owners, marketers must understand owner motivations for using this channel.
Small Business Owners Are Taking Notice of Suppliers’ Social Media Presence
Motivation 1: Learning
Motivation 2: Affiliation
Motivation 3: Confirmation
Motivation 4: Opportunity
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