Gartner Research

Small Business Research: Optimizing Social Media for Research

Published: 25 September 2017

ID: G00367700

Analyst(s): Marketing Research Team


With 66% of small business owners using at least one of the “big three” social networks (Facebook, Twitter, and LinkedIn), social media is an enticing channel for marketers. However, to effectively connect with owners, marketers must understand owner motivations for using this channel.

Table Of Contents

Small Business Owners Are Taking Notice of Suppliers’ Social Media Presence

Motivation 1: Learning

Motivation 2: Affiliation

Motivation 3: Confirmation

Motivation 4: Opportunity


About This Research

Recommended by the Authors

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