Gartner Research

Research Roundup: Augmented Reality and Virtual Reality

Published: 20 June 2018

ID: G00360448

Analyst(s): Brian Blau , Tuong Nguyen


Businesses will use AR and VR technologies to enhance how customers, employees and consumers experience digital interactions by immersing them in the content. Technology product management leaders should integrate immersive technologies to help advance the sophistication of their own offerings.

Table Of Contents


Research Highlights

  • Immersive Technology Disruption Just Getting Started
  • Outlook for the Future of Immersive Technology
  • Developing Immersive Experiences
  • Understanding the Devices, Apps and Services Landscape

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