Gartner Research

Don't Ignore the Business Context When You Make Strategy

Published: 21 June 2018

ID: G00351788

Analyst(s): Christie Struckman , Irving Tyler , Richard Hunter


Taking action without knowing the context can easily end up being pointless or worse. CIOs should put plenty of thought into the business context that defines the world that the enterprise plays in as an essential prelude to strategy.

Table Of Contents


  • The Business Context Describes What Matters, How It Matters and Why It Matters
    • Business Context Analysis Helps Create Realistic Goals
    • The Longer the Time Frame, the Better
  • Established Techniques Can Build the External Business Context
  • SWOT and SOAR Are Useful Techniques for Defining Internal Context
  • Business Model Analysis Can Guide Business Context Analysis
  • Once You Have the Business Context, Use It

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