Gartner Research

Four Definitions Make a Digital Business Strategy Process More Effective: A Marketing Perspective

Published: 22 June 2018

ID: G00367566

Analyst(s): Kristin Moyer , Don Scheibenreif , Peter Aykens


Business strategy development requires a common vocabulary. This research clarifies the meaning of digital, digital business, digital optimization and digital business transformation so that marketing leaders and other business executives can discuss their strategies with confidence.

Table Of Contents


  • Term No. 1: Digital
  • Term No. 2: Digital Optimization
  • Term No. 3: Digital Business
  • Term No. 4: Digital Business Transformation
  • Recommendations
  • Appendix: Other Examples of Digital Businesses

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