Gartner Research

CSCOs Must Align Supply Chains to Digital Business Ambition: Transform or Optimize?

Published: 22 June 2018

ID: G00367378

Analyst(s): John Johnson , Graham Waller , Michael Burkett , Hung LeHong


When building and expanding a digital business, chief supply chain officers will benefit from being more specific about the ambition of the digital business strategy. Is the goal to transform the business model, or to optimize the existing one? This research guides CSCOs through this decision.

Table Of Contents


  • Consider the Options for Digital Ambition: Business Optimization and/or Transformation?
    • Digital Business Optimization
    • Digital Business Transformation
  • Look at the Timing of Transformation in Your Industry and Adjacent Industries
    • When Will Your Industry Hit Its Tipping Point?
  • Consider Your Competitive Stance When Choosing a Digital Ambition
    • The Path to Becoming a Digital Business Is Nonsequential
    • Risks of Choosing the Wrong Digital Ambition

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