Gartner Research

Accelerate Business Value by Using Gartner's Master Data Management Implementation Styles

Published: 25 June 2018

ID: G00351472

Analyst(s): Michael Moran , Simon Walker , Bill O'Kane


Master data management programs can overwhelm IT and business stakeholders with their complexity, cost and disruption. Data and analytics leaders should use Gartner's MDM implementation styles to phase in MDM benefits and speed up delivery of business value.

Table Of Contents
  • Key Challenges



  • Determine the Optimal MDM End State for Each Master Data Domain
    • MDM Disruption and Invasiveness
  • Use Less Invasive MDM Implementation Styles to Speed Up Delivery of Business Value
    • B2C Customer Data — Downstream Harmonization
    • Product Data and B2B Customer Data — Upstream Control
  • Maintain Commitment to the Long-Term Strategic Benefits

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