Gartner Research

Effectively Communicating Marketing Cost Optimization Across the Enterprise: A Marketing Perspective

Published: 26 June 2018

ID: G00366477

Analyst(s): Ewan McIntyre


When improperly communicated, marketing cost optimization efforts generate confusion and can damage morale. This research will help marketing leaders use effective communications — based on a strategy, plan and delivery approach — to build support for cost optimization.

Table Of Contents


  • Strategy, Plan, Delivery
  • Cost Optimization Communications Example

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