Gartner Research

Enablement Playbook (MarkLogic)

Published: 13 June 2018

ID: G00368203

Analyst(s): Marketing Research Team

Summary

MarkLogic’s Enablement Playbook helps sellers connect customers to the best tools and resources to assist in the completion of their critical buying tasks. Sales and Enablement leaders can use this case to learn how to better understand customer buying and equip sellers to make the purchase easier.

Table Of Contents

Overview

Solution Highlights

Challenge

Solution

Two-Pronged Approach to Uncovering Buying Challenges

Systematic Process for Populating the Playbook

Prescriptive Playbook for Sellers

Results

Recommendations

Q&A with Pat Gregory, Director of Sales Enablement

About This Research

Recommended by the Authors

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