Published: 03 April 2018
Analyst(s): Marketing Research Team
To identify unique differentiators, organizations must focus on strengths that customers value and that are different from competitors’. Use this resource to understand what a good differentiator looks like and how to turn potential strengths into differentiators.
What Is a Differentiator?
Types of Differentiators
Turning Strengths Into Differentiators
Recommended by the Authors
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