Gartner Research

Addressing Generation-Specific Shopping Preferences Differentiates Leading Retail Supply Chains

Published: 02 July 2018

ID: G00363109

Analyst(s): John Johnson , Mike Griswold


Retailers service multiple age groups. While different generations have different technology adoption profiles, their desire for a seamless experience is constant. Supply chain leaders in retail can use this research to build low-cost, effective and generationally relevant supply chains.

Table Of Contents


  • The Digital Strategy Disconnect
  • Generational Supply Chains Evolve Their Demand-Planning Orientation
  • Supply Chain Must Support Two Basic Unified Commerce Requirements
  • Generational Supply Chains Must Support Multiple Planning Horizons
  • A Well-Defined Metrics Framework Enables Enhanced Decision-Making Processes

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