Gartner Research

Addressing Generation-Specific Shopping Preferences Differentiates Leading Retail Supply Chains

Published: 02 July 2018

ID: G00363109

Analyst(s): John Johnson , Mike Griswold

Summary

Retailers service multiple age groups. While different generations have different technology adoption profiles, their desire for a seamless experience is constant. Supply chain leaders in retail can use this research to build low-cost, effective and generationally relevant supply chains.

Table Of Contents

Analysis

  • The Digital Strategy Disconnect
  • Generational Supply Chains Evolve Their Demand-Planning Orientation
  • Supply Chain Must Support Two Basic Unified Commerce Requirements
  • Generational Supply Chains Must Support Multiple Planning Horizons
  • A Well-Defined Metrics Framework Enables Enhanced Decision-Making Processes

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client