Gartner Research

Gartner Marketing Maturity Assessment 2018: Top Three Findings

Published: 27 June 2018

ID: G00355826

Analyst(s): Anna Maria Virzi , Adam Sarner

Summary

Results of Gartner's Marketing Maturity Assessment show that marketing leaders are hard pressed to advance their marketing organization's maturity in several key areas. This report looks at opportunities for improvement in critical marketing categories.

Table Of Contents

Analysis

  • Finding No. 1: Marketing Operations and Multichannel Marketing Are the Two Top Areas Where Marketers Seek Most Improvement
  • Finding No. 2: B2B Marketers Lag Behind in Multichannel Marketing and Customer Experience Maturity
  • Finding No. 3: Marketers From Large Organizations Rate Their Digital Commerce Maturity High, but Lag in Organizational Resource Maturity
  • What to Do Next

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