Gartner Research

4 Effective Strategies for ISVs to Leverage CRM Marketplaces

Published: 27 June 2018

ID: G00355657

Analyst(s): John Santoro , Julian Poulter


ISVs can capitalize on gaps in the capabilities offered by major vendor CRM suites and find new routes to market. Technology business unit leaders at ISVs must learn how to leverage the marketplaces around CRM suites in order to maximize their market success and return on investment.

Table Of Contents
  • Key Challenges



  • Which Ecosystem to Choose
  • How to Architect Your Application
  • How to Differentiate and Leverage the Marketplace
  • How to Increase Your Sales Conversions — Frictionless Selling

Case Studies

  • Conga
  • nCino
  • Financial Force
  • Mediafly

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