Evolving business needs force marketing leaders to build organizations capable of supporting ever-changing requirements. Establishing the right balance of in-house capabilities and external providers is essential to manage these increasing demands successfully.
- Establish the Right Balance Between the Use of Agencies and In-House Resources
- Clarify What You Seek From Agencies; Marketers Value Work Quality, Expertise and Flexibility
- Use These Seven Questions to Assess Your Outsourcing-Insourcing Marketing Talent Mix
- 1. What Capabilities Fuel Your Differentiation or Competitive Advantage?
- 2. Do You Need a Person to Apply a Skill in Multiple Areas or a Discrete Task Completed?
- 3. Do You Have Sufficient Resources and Commitment to Recruit and Retain Talent?
- 4. What Is the Duration of Your Need?
- 5. How Will the New Resource Fit With the Existing Organization or Agency Partners?
- 6. How Much Elasticity Do You Need?
- 7. What's the Impact on Business Continuity?
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