Gartner Research

Insource or Outsource? 7 Questions to Find the Right Marketing Agency-Employee Talent Mix

Published: 27 June 2018

ID: G00347344

Analyst(s): Christopher Ross


Evolving business needs force marketing leaders to build organizations capable of supporting ever-changing requirements. Establishing the right balance of in-house capabilities and external providers is essential to manage these increasing demands successfully.

Table Of Contents
  • Key Challenges



  • Establish the Right Balance Between the Use of Agencies and In-House Resources
  • Clarify What You Seek From Agencies; Marketers Value Work Quality, Expertise and Flexibility
  • Use These Seven Questions to Assess Your Outsourcing-Insourcing Marketing Talent Mix
    • 1. What Capabilities Fuel Your Differentiation or Competitive Advantage?
    • 2. Do You Need a Person to Apply a Skill in Multiple Areas or a Discrete Task Completed?
    • 3. Do You Have Sufficient Resources and Commitment to Recruit and Retain Talent?
    • 4. What Is the Duration of Your Need?
    • 5. How Will the New Resource Fit With the Existing Organization or Agency Partners?
    • 6. How Much Elasticity Do You Need?
    • 7. What's the Impact on Business Continuity?

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