Gartner Research

Market Insight: Thinking Beyond the Cloud — Redefining Digital Applications

Published: 25 June 2018

ID: G00360199

Analyst(s): John Santoro , Bianca Granetto


Enterprises increasingly regard cloud as a mainstream technology, diminishing the competitive advantage of cloud-native providers. Technology product managers must think beyond the cloud by accelerating their evolution toward a digital business and offering them a more innovative relationship.

Table Of Contents


Background and Context

  • Follow the Money — 2018 Outlook

The Impact

  • Differentiate by Delivering via Ecosystems
  • Accelerating Customers' Path to a Digital Business Technology Platform
  • Generate New Digital Business Models


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