Gartner Research

Research Presentation for 'The CIO's Trusted Advisor Playbook, Part 2: Build a Better Brand for IT'

Published: 26 June 2018

ID: G00365990

Analyst(s): Hank Barnes , Leigh McMullen


This research presentation is for the report "The CIO's Trusted Advisor Playbook, Part 2: Build a Better Brand for IT," which addresses the question, "How can CIOs develop an intentional brand for themselves and their organization to meet the challenge of digital business?"

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