Gartner Research

Best Practices for Developing a Digital Innovation Playbook

Published: 27 June 2018

ID: G00349681

Analyst(s): Stephen Smith


A strategic innovation program requires projects across every aspect of a company's business. The CIO's unique perspective on the impact of disruptive emerging technologies is instrumental in driving competitively important digital transformation. Look for ideas within and outside your industry.

Table Of Contents
  • Key Challenges



  • Establish a Playbook for Innovation to Ensure Discipline
  • Align Digital Innovation With Your Critical Business Objectives
  • Standardize by Automating, Integrating and Operating Business
    • Adopt Wearable Technologies for Productivity and Safety
    • Optimize Product and Financial Performance by Getting Granular
  • Leverage by Extending Existing Capabilities
    • Integrate Different Categories With Smart Products
    • Digitally Enable Existing Products
  • Scale by Pursuing New Markets and Customers
    • Explore Unique Methods of Engaging With Customers
    • Look Laterally for New Uses of Your Product
  • Create by Developing New Capabilities and Insights
    • Demonstrate Innovation Focus With Innovation Centers
    • Bring Customers Into the Design and Development Process
  • Recommendations

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