Gartner Research

Market Insight: Banking and Securities Buyers Seek Customer Intimacy From Digital Transformation

Published: 27 June 2018

ID: G00359718

Analyst(s): Jeff Casey , Moutusi Sau , Rajesh Kandaswamy

Summary

Banks and securities firms are targeting meaningful customer relationships from their digital transformation efforts. To attract buyer attention, technology product managers must include cloud, artificial intelligence and analytics capabilities to enable more personalized customer interactions.

Table Of Contents

Analysis

  • Digital Transformation Is Leading the Business Priorities
    • Outcomes From Business Priorities
    • Action Points
  • Advanced Technologies Are Leading the Technology Differentiators
    • Outcomes From Technology Differentiators
    • Action Points

Background and Context

The Impact

  • Tailor Your Message According to the Digital Transformation Maturity of Your Target Segment

Conclusion

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client