Gartner Research

Competencies of an Effective Commercial Insight Generation Team

Published: 18 April 2018

ID: G00368296

Analyst(s): Marketing Research Team


Creating an insight is not an individual seller skill. Competencies needed for creating commercial insight span functions including sales, marketing, R&D and product. Sales ops and enablement teams can use this resource to identify the competencies of a commercial insight creation team.

Table Of Contents

More Detail

Deep Customer Understanding

Group Facilitation

Business Acumen

Insight Activation

Project Management

Cross-Team Collaboration

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