Gartner Research

Competencies of an Effective Commercial Insight Generation Team

Published: 18 April 2018

ID: G00368296

Analyst(s): Marketing Research Team

Summary

Creating an insight is not an individual seller skill. Competencies needed for creating commercial insight span functions including sales, marketing, R&D and product. Sales ops and enablement teams can use this resource to identify the competencies of a commercial insight creation team.

Table Of Contents

More Detail

Deep Customer Understanding

Group Facilitation

Business Acumen

Insight Activation

Project Management

Cross-Team Collaboration

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client