Gartner Research

Delivering Commercial Insight at Strategic Moments

Published: 01 June 2018

ID: G00368297

Analyst(s): Marketing Research Team

Summary

Commercial Insight is a powerful tool to disrupt customer thinking, prompt the initiation of a purchase consideration, and favorably position the supplier. Suppliers can sharpen the impact of Commercial Insight by delivering it at specific moments in the customer’s purchase consideration.

Table Of Contents

More Detail

When to Disrupt Customer Thinking

Solution Exploration

Requirements Building

When Not to Disrupt Customer Thinking

Problem Identification

Supplier Selection

Use Disruptive Insights to Overcome the Status Quo

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