Published: 01 June 2018
Analyst(s): Marketing Research Team
Commercial Insight is a powerful tool to disrupt customer thinking, prompt the initiation of a purchase consideration, and favorably position the supplier. Suppliers can sharpen the impact of Commercial Insight by delivering it at specific moments in the customer’s purchase consideration.
When to Disrupt Customer Thinking
When Not to Disrupt Customer Thinking
Use Disruptive Insights to Overcome the Status Quo
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