Gartner Research

Market Trends: Wrist-Worn Wearables to Boost Digital Commerce for B2C

Published: 29 June 2018

ID: G00351048

Analyst(s): Alan Antin , Adrian Lee , Deacon D.K Wan


Wrist-worn wearables will boost B2C digital commerce revenue, driven by the rise of digital payments and emerging human-machine interfaces. Technology product management leaders must make UX-focused software, firmware and hardware decisions to capture new digital commerce opportunities.

Table Of Contents


Market Trend

  • The Wearables Market Is Growing, but UX Differentiation Is Critical
  • Market Structure Trend
    • Evaluating "Wearable Commerce" Readiness: Digital Wallets Are Growing
  • Technology Trend
    • Outline the Context and Relevance in Use Cases for Wearable Commerce

Contrarian View

  • Wearable UX Will Remain Limited

Vendors to Watch

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