The modern digital world is fast paced and increasingly challenging, and the proliferation of digital channels has led to new obstacles for marketers.
Digital Channel Proliferation
Longer Research Process
Why Aren’t “Be Fast” and “Be First” Working?
Getting to a Solution: Effortless Contextualization
1. Optimize chat and social media for quick answers rather than customer engagement
2. Position resources to emphasize solutions rather than features and benefits
3. Facilitate forward momentum by curating a self-guided learning journey with clear next steps
About This Research
Appendix: Comprehensive List of Channels, Resources, and Experiences Tested
Recommended by the Authors
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