Gartner Research

Market Insight: Technology Providers Must Use Transparency to Foster Trust Under GDPR Rules

Published: 29 June 2018

ID: G00363768

Analyst(s): Nadine LeBlanc , Meike Escherich

Summary

GDPR will fundamentally change the way we see data, cementing it as a new currency based on trust. Technology product managers able to prove they are trustworthy with this new currency can take the lead into creating an optimal customer experience for competitive advantage.

Table Of Contents

Analysis

  • Deal Publicly With the Business Implications of GDPR
    • Use Transparency to Foster Trust Under the New GDPR Rules
    • Mitigate the Risks of Damaging Your Relationship With Consumers
  • New Ways for Consumer Interaction — GDPR as a Catalyst for Change

Background and Context

The Impact

Conclusion

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