Gartner Research

How to Organize Your Marketing Analytics Team

Published: 03 July 2018

ID: G00355639

Analyst(s): Christi Eubanks

Summary

Marketing leaders aggressively recruit data and analytics talent, but face challenges integrating new roles and processes within existing team structures. Use this framework to design an analytics organization that supports your data-driven marketing goals today and grows your maturity tomorrow.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Understand the Trade-Offs of Different Organizational Models
    • Centralized
    • Consulting
    • Center of Excellence
    • Functional
    • Divisional/Geographic
    • Distributed
    • Democratized
  • Position the Team for Data Alignment and Decision Support
  • Design and Define the Roles and Operations
    • Finalize Job Descriptions

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