Gartner Research

Agile Features, Advantages and Benefits Analysis Improves Go-to-Market Plans in Product Introduction

Published: 03 July 2018

ID: G00367623

Analyst(s): Peter Havart-Simkin


Technology product managers working on product introduction must create agile FAB frameworks as part of their go-to-market plans. A well thought through framework creates validated targeted messaging for sales and business development, helping them focus on business benefits over technical features.

Table Of Contents
  • Key Challenges



  • Increase the Emphasis on Business Benefits
  • Use Gartner's Agile FAB Framework to Validate Features and Benefits for Sales and Business Development

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