Gartner Research

Harness the Insight of RFID to Enhance the Retail Customer Experience

Published: 03 July 2018

ID: G00351165

Analyst(s): Joanne Joliet

Summary

In digital business, stores continue to play a critical role in meeting customer expectations for converged digital product content. This research highlights retail RFID implementations that converge digital and physical offerings; CIOs can use this to enhance their own customer experience offering.

Table Of Contents

Analysis

  • Key Use Cases for RFID
    • Inventory Accuracy and Stock Management
    • Product Location
    • Converged Digital Content With Physical Products
    • Connected Fitting Room
    • Smart Check-out
    • Loyalty and Personalization
    • Optimized Product Displays
    • Loss Prevention
  • Conclusion

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client