Gartner Research

Create an Agile Features, Advantages and Benefits Framework to Improve Your Product Roadmap

Published: 03 July 2018

ID: G00363526

Analyst(s): Peter Havart-Simkin


Technology product managers often focus on features without fully considering the business benefits or advantages over the competition. Software product planning with an agile FAB framework leads to roadmaps that deliver improved customer benefits that can neutralize the competitions' advantages.

Table Of Contents
  • Key Challenges



  • Build Agile FAB Frameworks When Developing Product Roadmaps to Better Reflect Customer Needs as Part of the Planning Toolset
  • Increase the Emphasis on Business Benefits in the Product Roadmap-Driven PRD Using Agile FAB Frameworks
  • Gain Deeper Insights Into Competitors' Positioning Using Agile FAB Frameworks

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