Emerging technology and service providers are often challenged in creating an indirect channel to grow the business. Technology business unit leaders should use the best practices in the third part of this document series to recruit, enable, motivate and support channel partners to execute the plan.
- Recruiting Partners
- Further Guidance on Recruiting Partners
- Plan Enablement, Set Roles and Responsibilities, and Build a Joint Business Plan
- Further Guidance on Building Plans and Assigning Roles and Responsibilities
- Measure the Success of the Program
- Further Guidance on Program Measurement
Gartner Recommended Reading
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.