Gartner Research

How to Market to Customers via Mobile Messaging

Published: 05 July 2018

ID: G00367093

Analyst(s): Charles Golvin

Summary

SMS, in-app communications and consumer messaging apps are available channels for companies to reach customers through mobile devices. Marketing leaders must identify and integrate the appropriate mix of mobile messaging solutions into their mobile strategy to optimize these channels' efficacy.

Table Of Contents

Analysis

  • Define Your Use Case for Engaging with Customers Through Mobile Messaging
    • Mobile Messaging for Multichannel Marketing
    • Mobile Messaging for Digital Commerce Marketing
    • Mobile Messaging for Customer Service
  • Understand the Differences in Audiences of Mobile Messaging Apps
  • Know the Key Differences in Mobile Messaging App Functionality
  • Experiment With Virtual Assistants Over the Mobile Channel

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