Gartner Research

Understanding Consumers and Culture Primer for 2018

Published: 06 July 2018

ID: G00354475

Analyst(s): Jamie McCaw


Marketing leaders need a deep understanding of the changes their consumer segments drive and experience in order to stay ahead and relevant in today's marketplace. Gartner's understanding consumers and culture research provides insights into the most important changes with consumers and culture.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How and why is my consumer segment changing, and what should I do about it?
    • How is my sector changing and how is it impacting my consumer segment(s)?
    • Which changes in society and culture will impact my consumer segment or sector, and how should I respond?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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