Gartner Research

Engage Your Customers With Immediacy Through Mobile Messaging

Published: 06 July 2018

ID: G00335570

Analyst(s): Charles Golvin

Summary

New developments in mobile messaging have altered the way brands interact with consumers, and vice versa. Marketing leaders should explore how messaging is reshaping the mobile marketing landscape by offering more meaningful levels of engagement and immediacy.

Table Of Contents

Analysis

Research Highlights

  • Craft a Strategic Mobile Messaging Mix
  • Leverage Mobile Messaging Across the Customer Journey
  • Prepare for the Evolution of SMS

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