Product teams need to be aware of potential disruptions as they emerge. Technology product managers must implement a three-phase approach to identify and react to market disruption, comprising horizon scanning, impact assessment and a reaction framework.
- Phase 1: Implement Good Practices in Horizon Scanning
- Phase 2: Produce an Impact Assessment for Each Viable Threat/Opportunity
- Phase 3: Use a Reaction Framework to Reflect an Overall Prognosis for the Product, and Determine How to Adjust the Roadmap
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