Gartner Research

How to Identify and Address Disruptive Influences on Product Development

Published: 09 July 2018

ID: G00362866

Analyst(s): Matt Hatton

Summary

Product teams need to be aware of potential disruptions as they emerge. Technology product managers must implement a three-phase approach to identify and react to market disruption, comprising horizon scanning, impact assessment and a reaction framework.

Table Of Contents

Analysis

  • Phase 1: Implement Good Practices in Horizon Scanning
  • Phase 2: Produce an Impact Assessment for Each Viable Threat/Opportunity
  • Phase 3: Use a Reaction Framework to Reflect an Overall Prognosis for the Product, and Determine How to Adjust the Roadmap

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client