Gartner Research

How to Identify and Address Disruptive Influences on Product Development

Published: 09 July 2018

ID: G00362866

Analyst(s): Matt Hatton


Product teams need to be aware of potential disruptions as they emerge. Technology product managers must implement a three-phase approach to identify and react to market disruption, comprising horizon scanning, impact assessment and a reaction framework.

Table Of Contents


  • Phase 1: Implement Good Practices in Horizon Scanning
  • Phase 2: Produce an Impact Assessment for Each Viable Threat/Opportunity
  • Phase 3: Use a Reaction Framework to Reflect an Overall Prognosis for the Product, and Determine How to Adjust the Roadmap

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