Gartner Research

Customer Engagement Value in Digital Business: What the Board Needs to Know

Published: 12 July 2018

ID: G00365940

Analyst(s): Partha Iyengar , Gene Phifer

Summary

Customer engagement value, which addresses all the ways a customer engages with an enterprise, is increasingly important in a digital world. Here, we define what it is, why it's important and how to create it. This research contains slides for a CIO to present to a supervisory board of directors.

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