Published: 05 April 2018
ID: G00368807
Analyst(s): Market Insights and Analytics Research Team
As companies rely more heavily on customer insights to make data-driven decisions, there is greater pressure on market insights (MI). One opportunity that may help MI leaders meet expectations is updating their organizational structure.
Introduction
Common Components of Structural Redesign
Level of Centralization
Flat vs. Deep Teams
Organizing Around Product Lines, Geography or Jobs to be Done
Outcome-Focused Teams
FORWARD-LOOKING INSIGHTS TEAMS
INNOVATION
Conclusion: Key to Success—Change Management
About This Research
References
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