Published: 05 April 2018
Analyst(s): Market Insights and Analytics Research Team
As companies rely more heavily on customer insights to make data-driven decisions, there is greater pressure on market insights (MI). One opportunity that may help MI leaders meet expectations is updating their organizational structure.
Common Components of Structural Redesign
Level of Centralization
Flat vs. Deep Teams
Organizing Around Product Lines, Geography or Jobs to be Done
FORWARD-LOOKING INSIGHTS TEAMS
Conclusion: Key to Success—Change Management
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