Gartner Research

How to Select the Right Structure for Your MI Team

Published: 05 April 2018

ID: G00368807

Analyst(s): Market Insights and Analytics Research Team

Summary

As companies rely more heavily on customer insights to make data-driven decisions, there is greater pressure on market insights (MI). One opportunity that may help MI leaders meet expectations is updating their organizational structure.

Table Of Contents

Introduction

Common Components of Structural Redesign

Level of Centralization

Flat vs. Deep Teams

Organizing Around Product Lines, Geography or Jobs to be Done

Outcome-Focused Teams

FORWARD-LOOKING INSIGHTS TEAMS

INNOVATION

Conclusion: Key to Success—Change Management

About This Research

References

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