Gartner Research

China Summary Translation: 'Use Design Thinking to Architect Customer Experience Into Your Digital Platforms'

Published: 16 July 2018

ID: G00355611

Analyst(s): Marcus Blosch

Summary

Innovation to enable digital business rightly focuses on creating the services and experiences the customer wants and needs. Enterprise architecture and technology innovation leaders can use this case study to leverage design thinking and deliver on their digital business strategy.

Table Of Contents

主要观点

建议

Use Design Thinking to Architect Customer Experience Into Your Digital Platforms

  • Key Findings
  • Recommendations

Analysis

  • Senior Doctors Come Looking for Innovation to Enable Digital Business
  • The EA Team Gets to Know a Day in the Life of a Consultant
  • The EA Team Uncovers the Consultants' Real Challenge
  • Looking for a Simple Way to Begin and Test the Idea
    • Developing the Prototype
    • Testing With a Small Group of Consultants

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