Gartner Research

Tech Go-to-Market: Post-GDPR Strategies for Lead Generation

Published: 16 July 2018

ID: G00365263

Analyst(s): Bart Willemsen , Mark Stanyer

Summary

TSPs fear significant challenges in demand generation following the implementation of the GDPR. Technology product marketers should take this as an opportunity to establish a new set of strategies for creating demand, of which email will still play an important role.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Email Has Been Abused for Too Long
  • Have a Content Creation Plan, Aligned to the Needs of Your Buyers
    • Define Your Target Audience
    • Identify Needs of Target Personas
    • Define a Content Creation Roadmap
  • GDPR-Compliant Database Management
    • Background
    • Preparation
    • Database Management
  • Identify Appropriate Mechanisms for Outreach
  • Summary

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