TSPs fear significant challenges in demand generation following the implementation of the GDPR. Technology product marketers should take this as an opportunity to establish a new set of strategies for creating demand, of which email will still play an important role.
- Email Has Been Abused for Too Long
- Have a Content Creation Plan, Aligned to the Needs of Your Buyers
- Define Your Target Audience
- Identify Needs of Target Personas
- Define a Content Creation Roadmap
- GDPR-Compliant Database Management
- Database Management
- Identify Appropriate Mechanisms for Outreach
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