Gartner Research

Market Insight: GDPR Consent Requirements Reset the Clock for Tech Marketing

Published: 19 July 2018

ID: G00363759

Analyst(s): Amanda Sabia , Meike Escherich


Consent under GDPR requires a positive opt-in. In cooperation with their CPO, technology product marketers should use GDPR requirements for consent management as a blueprint for best practice, to create a superior user experience.

Table Of Contents


  • GDPR and Customer Consent
  • Repermissioning — Best Practices for TSP Marketing Leads
  • GDPR Resets the Clock Across Most of the World

Background and Context

  • The Problem — Consumers' Lack of Trust

The Impact


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