Gartner Research

Winning Through Deeper Retailer-Supplier Collaboration Part 2 — 4 Conditions for Success

Published: 21 July 2018

ID: G00361249

Analyst(s): Beth Coppinger , Thomas O'Connor


Business models across the consumer industry are changing rapidly, requiring greater agility and new skills. Part 2 of this series identifies how supply chain leaders in retail and consumer products can collaborate to augment skills, drive efficiencies and innovate to enhance consumer experience.

Table Of Contents
  • Key Challenges



  • Build Trust to Move Collaborative Partnerships From Transactional to Relationship-Based Programs
  • Develop a Shared Business Case
  • Commit to Providing the Required Resources, Visibility and Data Sharing
  • Measure the Benefits of Collaboration

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