Published: 18 July 2018
Analyst(s): Marketing to Small Business Research Team
Suppliers targeting small business owners may be underutilizing podcast advertising. In 2017, 58% of owners said they listen to podcasts. Podcasts can be an effective marketing channel to address a presegmented audience and leverage the familiarity of the host-listener relationship.
Podcasts Are Presegmented Markets
Podcasts Have an Impressive Follow-up Rate
Recommended by the Authors
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