Gartner Research

Small Business Research: Podcast Advertising Benefits

Published: 18 July 2018

ID: G00703851

Analyst(s): Marketing to Small Business Research Team

Summary

Suppliers targeting small business owners may be underutilizing podcast advertising. In 2017, 58% of owners said they listen to podcasts. Podcasts can be an effective marketing channel to address a presegmented audience and leverage the familiarity of the host-listener relationship.

Table Of Contents

More Detail

Podcasts Are Presegmented Markets

Podcasts Have an Impressive Follow-up Rate

Recommended by the Authors

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