Gartner Research

Win Business With Vision Processing Units in the Emerging Computer Vision Market Using a Clear Go-to-Market Strategy

Published: 19 July 2018

ID: G00364410

Analyst(s): Alan Priestley


The market for intelligent computer vision products is fragmented and evolving. Technology product marketers at VPU vendors must establish a clear go-to-market strategy with targeted positioning, demand creation activities and partnerships to ensure product differentiation and business success.

Table Of Contents
  • Key Challenges



  • Position and Messaging
  • Awareness and Demand Generation
    • Segmenting Markets
  • Partners and Channels

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.