Gartner Research

Win Business With Vision Processing Units in the Emerging Computer Vision Market Using a Clear Go-to-Market Strategy

Published: 19 July 2018

ID: G00364410

Analyst(s): Alan Priestley

Summary

The market for intelligent computer vision products is fragmented and evolving. Technology product marketers at VPU vendors must establish a clear go-to-market strategy with targeted positioning, demand creation activities and partnerships to ensure product differentiation and business success.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Position and Messaging
  • Awareness and Demand Generation
    • Segmenting Markets
  • Partners and Channels

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