Gartner Research

Market Guide for Data Masking

Published: 20 July 2018

ID: G00326073

Analyst(s): Ayal Tirosh , Marc-Antoine Meunier


Security and risk management leaders should use data masking to desensitize or protect sensitive data to address threats and compliance requirements. Privacy regulations, such as the General Data Protection Regulation, in particular, continue to drive strong interest in this technology market.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

  • Enterprise DM Suites
    • Data and Relationship Discovery
    • DM Rule Definition
    • DM Operations and Management
    • Reporting for Compliance
  • DM Use Cases
    • SDM
    • DDM
    • Unstructured and Semistructured Data Redaction

Representative Vendors

  • Additional Vendors With Emerging or Enabling Data-Masking Capabilities
    • Tokenization and Encryption Vendors
    • Data Virtualization and Externalized Authorization Management Vendors

Market Recommendations

Gartner Recommended Reading

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