Gartner Research

How to Facilitate Cloud Adoption When a Customer Is New to the Cloud

Published: 23 July 2018

ID: G00367353

Analyst(s): Brandon Medford , Mike Dorosh


The appetite for cloud adoption continues to grow, and an increasing number of organizations with lower cloud affinities are following competitors into the cloud. Technology product marketers responsible for cloud products must guide clients in evaluating workloads for cloud affinity.

Table Of Contents
  • Key Challenges



  • Guide Clients Through Transformation of Business Operations to Maximally Leverage the Cloud
  • Drive Increased Client Adoption of Cloud Services by Demonstrating How to Select Workloads With the Highest Affinity to Cloud
  • Educate Clients on Cloud-Native and Up-Stack Technical Offerings

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.