Gartner Research

How to Facilitate Cloud Adoption When a Customer Is New to the Cloud

Published: 23 July 2018

ID: G00367353

Analyst(s): Brandon Medford , Mike Dorosh

Summary

The appetite for cloud adoption continues to grow, and an increasing number of organizations with lower cloud affinities are following competitors into the cloud. Technology product marketers responsible for cloud products must guide clients in evaluating workloads for cloud affinity.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Guide Clients Through Transformation of Business Operations to Maximally Leverage the Cloud
  • Drive Increased Client Adoption of Cloud Services by Demonstrating How to Select Workloads With the Highest Affinity to Cloud
  • Educate Clients on Cloud-Native and Up-Stack Technical Offerings

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