Gartner Research

Forecast Overview: Retail IT Spending, 2018

Published: 23 July 2018

ID: G00367078

Analyst(s): Molly Beams


Retailers are investing heavily to modernize their digital business capabilities to meet consumers' unified commerce expectations. Technology product managers should examine the market assumptions fueling retail IT spending to prepare for future trends and adjust strategies.

Table Of Contents
  • Overview
  • Companion Documents

Market Description

  • Retail Market Definition
  • Retail Forecast
  • Market Health of Retail Industry
  • Retail IT Spend

Foundational Assumptions

  • Consumer Demand
  • Vendor Landscape
  • Value Chain
  • Technology Innovation
  • Macroeconomic and Regulatory

Additional Assumptions

  • Digital Maturity
  • Legacy Infrastructure
  • Procurement Decisions

Market Model or Methodology

  • Influencing Factors
    • Macroeconomics
    • Regulation
  • Technology Supply Factors
    • Vendor Landscape
    • Technology Pricing
    • Technology Innovation
  • Business Demand Factors
    • Digital Maturity
    • Consumer Demand
    • Enterprise Customers
    • Value Chain
  • Vertical Technology Budgets
    • Core Applications
    • Legacy Infrastructure
    • Cost Optimization/Cost Management
    • Employee Enablement
    • Data and Analytics Requirement
    • Customer Experience
  • Industry Approach
    • Enterprise Personality
    • Procurement Decisions
    • Business Influencers

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